WEIGHT WATCHERS

Life is complicated—weight loss shouldn’t be. For seven decades, Weight Watchers has redefined how nutritious eating can be simple, sustainable, and even joyful. They wanted to create a first-of-its-kind web series, using actual customers, how to navigate meals while dining out.

CHALLENGE

How do create engaging, entertaining videos that teach WW's methods of tracking food points while dining out?

APPROACH

A host-driven, multi-camera original series that uses music, graphics and breezy editing, filmed entirely on location at different restuarants throughout New York City.

RESULT

"The Untrackables" and original 12-episode web-series.

For seven decades, Weight Watchers has redefined how nutritious eating can be simple, sustainable, and even joyful. They wanted to create a first-of-its-kind web series, using actual customers, how to navigate meals while dining out.

Videos

Client

Weight Watchers International

Network

Agency

SERVICES

Development Production, Post-Production

EPISODES

12

RUNNING TIME

DIRECTOR

EDITOR

EXECUTIVE PRODUCER

Aaron Lubarsky

PRODUCER

FOUNDER

Camera

SENIOR MANAGER

CAMPAIGN DIRECTOR

CORPORATE AFFAIRS

SVP COMMUNITY

PR MANAGER

HEAD OF MARKETING

Melanie Mannarino

PRODUCTION COMPANY

Flicker Flacker Films

Category

Corporate Food Web Series